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Aid on mobile brings smile on farmers’ faces
Special Correspondent
Monday, September 20, 2010 AT 11:32 AM (IST)
Tags: Pune,   farmers,   mobile,   RML,   Mangesh Wange

PUNE: The first mobile phone based, highly personalised, professional information service, specially designed for the Indian farming community, is changing the face of rural India and bringing smile on the faces of the farmers, claimed Mangesh Wange, National Head (Sales and Distribution) of Reuters Market Light (RML).


First launched in Maharashtra by union agriculture minister Sharad Pawar in October, 2007 and later in Punjab, the RML has now spread to 16 states across the country, Wange told reporters here on Friday.


The RML gives information as per the individual preference of crops, markets and location of each farmer in his local language through any mobile handset (using any service).


The RML has resulted in financial and emotional impact on the farming community by helping them achieve better yields, secure better prices and feel empowered via-a-vis the strong middlemen community.


Even as Wange refused to divulge the number of farmers, who have become members, a company release claimed that “RML has enjoyed unprecedented success and has sold subscriptions to over 250,000 farmers in over 15,000 villages. The subscriptions are sold in quarterly period of three, six and nine months.


To a question, he said the company has not made profit so far.


The company has been collecting information on crops, local weather conditions, market price and developing content before providing the same to the farmers, he said.

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