23 May 2017 | Last updated 12:39 AM

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Red Dot campaign kicked off by SWaCH and PMC
ST Correspondent | Friday, 10 February 2017 AT 03:37 PM IST
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A city-wide ‘Red Dot’ campaign was kicked off by SWaCH, a waste pickers’ cooperative and Pune Municipal Corporation (PMC) to spread awareness about the disposal of sanitary waste like sanitary pads and diapers. Waste pickers’ groups and volunteers are extensively using social media as well to promote the cause.
They are using their creativity to request people to securely wrap their sanitary waste in a newspaper and mark it with a red dot to distinguish it from rest of the waste.

On Tuesday, the campaign launched a startling but charming one minute Red Dot video informing everyone about better methods of disposal of used sanitary napkins and diapers.

SWaCH waste picker Mangal Gaikwad, who has featured in the Red Dot video said, “SWaCH manages 20 tonnes of unwrapped sanitary waste every day, which is a serious health risk for us. Now, it’s time for citizens to take a closer look at this problem and show their support by wrapping and marking their sanitary waste.”

SWaCH will also make available ‘Red Dot paper bags’ meant specially for sanitary waste disposal that can be purchased from them at a very nominal price. This will enable the waste pickers to distinguish this waste by recognising the bag in the trash.

Residents who do not support the Red Dot initiative will soon get a knock on their door, as SWaCH waste pickers are being trained to conduct extensive door-to-door outreach on the subject. The campaign coincides with a year-long training programme for SWaCH workers.

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