Mumbai: After failing to rope actor Aamir Khan to be the brand ambassador of its de-addiction campaign, the Maharashtra government, on Tuesday, appointed renowned social worker Sindhutai Sapkal
in his place.
“Thousands of families are ruined because of liquor addiction, but during the few years, there has been no great literary work, or movie or play on the subject. With a belief that a play, a work of art or literature can motivate people to give up addiction, more than the law, we have appointed Sindhutai to spread the message,” Minister for Social Justice Shivajirao Moghe said.
He added that, the social worker famously known as 'Mother of Orphans' had expressed her willingness to advocate the de-addiction campaigns across the state.
“Sindhutai... will be very effective with women, who bear the brunt, when families are destroyed as men become slaves of vices,” Moghe told newsmen on Tuesday.
He added that, his department has also instituted cash awards for people or NGOs promoting anti-addiction through plays, articles, news reports and awareness campaigns.
A senior state official claimed that, Khan was approached to led the de-addiction programmes since 2012.
However, the actor allegedly never responded to the communication from the state, compelling them to accept Sapkal.