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I like to sell fear: Vikram Bhatt
- Sakaal Times
Sunday, 25 August 2013 - 11:25 PM IST

Tags: Vikram Bhatt
Filmmaker Vikram Bhatt talks about his upcoming production Horror Story, making scary films and working with newcomers

Vikram Bhatt is back, yet again striking fear in people’s hearts, with his latest offering Horror Story. The film, directed by Ayush Raina, has been written and produced by the filmmaker. Talking about it, Vikram says, “I have been making a lot of horror films, but there is a section of audience that was telling me ‘why not make hardcore horror?’ Just simple horror from beginning to end. Why put romance or drama?”

Vikram, who has directed films like Raaz 3, 1920 among others says that Horror Story is going to be very different. “While Raaz 3 and 1920 were romantic sagas with songs and full-on drama, this one is more of a Hollywood kind of drama. The horror lies in the story.” It is set to release on September 13.

But why the fixation with horror? “I don’t know why people ask me that question all the time. Why don’t people ask directors who make only romantic or comedy films why they make only those kinds of films? Some people sell laughter, some romance and I like to sell fear.”
The film stars seven newcomers — Ravish Desai, Hasan Zaidi, Nishant Malkani, Sheetal Singh, Aparna Bajpai, Radhika Menon and Nandini Vaid. Isn’t he nervous about the fact that there is no star in the film? “No, because big stars don’t guarantee the success of a film. Also, horror films do not depend on stars. The audience does not come to watch stars; they come to get scared!” he explains.

So what’s the secret ingredient of a successful horror film? “I think one should respect the audience’s time and money. Make sure that you deliver what you market and concentrate on scaring people,” he says.

Over the last couple of years, Vikram has worked with several budding directors under his banner ASA Productions & Enterprises Pvt Ltd. The director maintains that sometimes it is a good idea to work with new directors and take a fresh perspective. “If you give work to someone else, you have to give them the liberty to make the film the way they want,” he says.  

Unfortunately, the horror genre does not get its due in Bollywood. “I think there is a kind of hypocrisy within the industry. They still consider horror films as B-class and no one wants to support them. But that also means I have no competition and I go laughing to the bank,” he signs off.


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