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DesignGild to hold camp for start-ups
Sakal Times | Thursday, 17 November 2016 AT 10:02 PM IST
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Pune: DesignGild, India’s first design-led start-up accelerator programme and an initiative of the MIT Institute of Design (MIT ID), Pune, announced the launch of its first batch of boot camp for start-ups in January 2017.

The start-ups selected will be a part of a robust 6-month immersive accelerator programme that leverages the rich design thinking and design doing experience of MIT ID.

The programme will give start-ups an exposure to latest design methods, co-working space, access to prototyping facilities, IPR consulting and facilitation, business development support, public relations and processes that will enable them to unlock business opportunities.

A set of experienced design mentors and a dedicated design team will work together with the start-ups on various stages from design strategy to operations. The mentors include Snehal Vasani, Managing Director, Kitchen Grace (Part of Asian Paints); Sachin Tagra, Associate VP for Brand Capital; Ashish Deshpande, Co-Founder at Elephant Design and Vice President of Association of Designers of India; and Apurva Chamaria, Vice-President and Head of Corporate Marketing, HCL Tech and others.

Speaking on the launch of DesignGild, Harshit Desai, Chief Operating Officer for DesignGild said, “Globally design is gaining recognition as an important driver of innovation and business growth.

DesignGild acknowledges this and aims to create an ecosystem where high quality design mentorship and resources are made available to start-ups.

The accelerator programme will help start-ups to convert their ideas into market-ready products and service offerings and create value at the intersection of design, technology and business.”

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