Company launches pressure cookers, specialised auto-lift irons

PUNE: Appliances major Bajaj Electricals Limited (BEL) has launched a range of pressure cookers and auto lift irons in the small appliances category, thereby widening its portfolio in the segment.

Announcing the launch here on Wednesday, BEL Executive Director R Ramakrishnan said as a natural extension to its presence in kitchen appliances, the company has entered into the pressure cooker category. These cookers come with the superior Pressure Regulating System (PRS) that controls the pressure built up in the cooker efficiently and thus maintains the right pressure.

The lids are easy to insert and remove. The cookers also have at the bottom special annular rings that help increase the surface area in contact with the gas stove. This results in faster cooking and increased fuel efficiency, said Ramakrishnan.

Adding further, he said the cookers come with an anti-slip feature for safety.  The cookers are available in aluminium finish in three and five litre capacities for inner lid model and in three, five and and 7.5 litre  for outer lid models.

Elaborating on auto lift irons, Bajaj Electricals Executive President (Appliances BU) P S Tandon said these irons stand at an angle on its own when left unattended because as soon as your hand leaves the iron, it will not lie flat on the table but will stand at an angle. Hence there will be no direct contact with the clothes thus keeping your clothes safe.  These innovative and unique irons are the safest possible irons available in India, he claimed.   It comes in two different models in stylish designs and attractive colours too, he added.

PRICE LINE

The prices of the pressure cookers begins at  Rs 825 and the auto lift irons have been priced at Rs 899 and Rs 949 respectively.