PUNE: Hewlett-Packard (HP) has unveiled its new portfolio for the Maharashtra market, focusing on providing  greater affordability, ease of use and environment.

“The innovative printing devices are designed for customers with different needs, including those who, looking for greener alternatives, greater affordability, and ease of use. The latest line-up of HP LaserJet and DeskJet printing solutions feature industry-first innovations, and are priced affordably for those everyday printing needs,” Director, Inkjet and Web Solutions, Imaging and Printing Group, HP India,  Rajkumar Rishi told reporters.

HP has introduced the HP DeskJet 1050 for everyday printing needs. The USP of this multi-functional wonder is the affordability of its cartridges, which come at a competitive price, and its low cost of printing for home users.

For those looking to grow their businesses, HP unveiled a new line-up of HP LaserJet printers - HP LaserJet Pro M1136 and M1213 MFP series, and HP LaserJet Pro P1606DN - featuring industry-first innovations such as Auto on and Auto off and Smart Install technologies.

“With HP’s breakthrough innovation Auto Off technology, the HP printer uses up to three times less energy versus sleep mode on other printers and thus contributes towards cost-savings,” Rishi said.

These new printers are specially designed for small and medium scale businesses to obtain more value from their IT investments and to reduce energy and paper use and enhance cost savings.

“The new line-up of HP’s consumer are designed keeping in mind the printing practices at home and office. Maharashtra is among one of the most significant markets for HP’s business, where we cater to all types of printing needs with a versatile range of portfolio,” Rishi said.